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- For each of the following market survey types, qualitative and a quantitative
approaches may be taken concurrently or consecutively. |
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| 01. |
Market Structure |
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Usage and Users’ Attitudes |
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Market Segmentation |
| 02. |
New Product: Creative Ideation, Product Concepts |
| 03. |
Market Potential, Sales Forecasting |
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Market Feasibility Study |
| 04. |
Brand Index |
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Brand Equity |
| 05. |
Brand Positioning Strategy |
| 06. |
Concept & Product Testing |
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Product-Brand Testing |
| 07. |
Price Elasticity, Product/Brand/Price Trade-Off |
| 08. |
Retail Outlet Distribution, Penetration, Stock, Sales |
| 09. |
Ad Pre-Testing |
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On-Air Testing |
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Post-Ad Research |
| 10. |
Media Survey |
| 11. |
Package Testing |
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Brand Name Testing |
| 12. |
Customer Satisfaction Measurement |
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Dealer Satisfaction Measurement |
| 13. |
Employee Satisfaction Survey, Employee Quality of Life Survey |
| 14. |
Lifestyles and Trends Survey |
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| 01. |
Surveys that aid in formulating election strategy |
| 02. |
Election polling and surveys (awareness levels, approval ratings, |
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preference levels and in-depth analysis of these findings) |
| 03. |
Election winner forecast surveys |
| 04. |
Voter survey |
| 05. |
Party member popularity index |
| 06. |
Public opinion polls that aid in formulating policy |
| 07. |
Public opinion polls that aid in promoting policy |
| 08. |
Public opinion polls to determine efficacy of policy |
| 09. |
Panel survey (the unemployed, the elderly, workers, part-time workers, |
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party members, voters for/against/undecided about an issue) |
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Other research projects dealing with all aspects of governmental public policy |
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as well as elections. |
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| 01. |
Clients provide us with a finalized survey. Hankook Research, Inc. conducts |
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the survey (face-to-face interviews, telephone interviews, web surveys, |
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mail surveys, etc.) and gathers all necessary data on the client’s behalf. |
| 02. |
Clients may ask us for raw data or pure statistical data that has yet to be |
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compiled into a final report. |
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| 01. |
Face-to-Face Interviews and CAPI (Computer-Aided Personal Interviews) |
| 02. |
Telephone Interviews and CATI (Computer-Aided Telephone Interviews) |
| 03. |
CAWI (Computer-Aided Web Interviews) |
| 04. |
Mail surveys |
| 05. |
Exit polling |
| 06. |
FGD (Focus Group Discussions) |
| 07. |
PI (Personal Interview) |
| 08. |
User-Interface observation and interviews |
| 09. |
Online personal in-depth interviews |
| 10. |
Online focus group discussions |
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