Hankook Research

Type	Number	Features
* Master Sample^®	565,314households(1,695,942persons)	Representative of all Korean consumers
Mobile Panel	220,035	Panel for Hankook Research’s MobileCX^®
Access Panel	1,328,068	Respondent’s panel who have participated in Hankook Research’s PI & CATI
** Expert Panel	103,000	Expert panel classified with specialty topics
Total	3,347,045

Personal Demographics		Household Demographics	Media Behavior
Name Year of birth Home phone number Mobile phone carrier Mobile phone number Office address E-mail Bank account	Gender Academic background Occupation Marital status School/Company Major/Work department Job title Job title with Rank	Household income Number of household members Number of children Children’s year of birth Children’s month of birth Children’s gender Housing type Home Ownership	Mass Media - Media exposure frequency - Preferred Media Brand by Channels Online - Internet carrier - Usage frequency - Preferred portal site SNS - Joined SNS / Usage frequency / Used Device / Reason for usage

Type	Number	Characteristics
Public Policy Experts	12,250	Information on Policy Expertise
Medical Doctors	11,000	Information by Medical Specialties
Licensed Real Estate Agents	74,630	Information by Region
Corporate Managers	4,000	Corporate Managers (advertising, PR, network security & procurement)
High-end consumers	1,000	Respondents with personal monthly income over KRW 7 million
Power Bloggers	450	Power Blogger or Techie User
Retail Establishments	7,500 stores	Selling beer, soju, beverages, or food supplies
Total	103,330 & 7,500 stores

WHAT WE DO