We have as many databases as our long history.
We have conducted 29,675 projects over the 42 years in every major industry categories.
(unit : projects)
| Industries | (1978~2020) Accumulated | |
|---|---|---|
| FMCG (8,482) | Food & beverages | 3,418 |
| Household Goods | 2,172 | |
| Cosmetics | 554 | |
| Tobacco | 957 | |
| Alcoholic Beverages | 863 | |
| Fashion & Apparel | 518 | |
| Durable goods(4,381) | Electronic Appliances | 3,331 |
| Automobiles | 953 | |
| Furniture, Home Interiors | 97 | |
| IT | 1,727 | |
| Education | 1,536 | |
| Healthcare | 1,154 | |
| Retail & Wholesale | 1,382 | |
| Media | 1,192 | |
| Business & Personal Service(2,515) | Finance | 823 |
| Housing | 385 | |
| Hospitality | 122 | |
| Dining | 552 | |
| Travel & Logistics | 124 | |
| Gaming & Entertainment | 509 | |
| B2B(2,530) | Advertising agency | 958 |
| Home Security Service | 25 | |
| Consulting, Legal Services | 1,123 | |
| Industrial Products(Machines/Chemicals) | 424 | |
| Public Agencies | 4,776 | |
| Total | 29,675 | |
Our vast project experience provides a critical reference database for future research.
(unit : projects)
| Industries | (1978~2020) Accumulated | |
|---|---|---|
| Market structure (7,734) | Market segmentation | 5,841 |
| Brand index | 682 | |
| Brand diagnosis | 1,211 | |
| Advertising (1,540) | Ad pretest | 325 |
| On-Air Ad tracking | 26 | |
| Ad tracking | 1,189 | |
| Satisfaction surveys (2,643) | CSM | 2,280 |
| ESM | 363 | |
| Product test (5,877) | Concept test | 1,698 |
| Product test | 3,622 | |
| Naming test | 183 | |
| Packaging test | 216 | |
| Pricing test | 158 | |
| Market forecast & response (1,590) | Demand forecasting | 803 |
| Market response | 787 | |
| Retail (2,402) | Retailer survey | 526 |
| Shopper research | 604 | |
| Store monitoring | 1,272 | |
| Media (781) | Media mix | 341 |
| Media access | 440 | |
| B2B (1,448) | Corporate image | 366 |
| Industry survey | 1,082 | |
| Election (764) | Campaign strategy | 460 |
| Election reporting | 304 | |
| Opinion polls (4,170) | Policy development | 2,677 |
| CS for public agencies | 732 | |
| PR for public agencies | 163 | |
| Academic research | 598 | |
| Syndicated research | 269 | |
| Panel research | 457 | |
| Total | 29,675 | |