WHAT WE DO

Database

We have as many databases as our long history.

Research Experience : Number of research projects by industry

We have conducted 29,675 projects over the 42 years in every major industry categories.

(unit : projects)

Industries (1978~2020) Accumulated
FMCG (8,482) Food & beverages 3,418
Household Goods 2,172
Cosmetics 554
Tobacco 957
Alcoholic Beverages 863
Fashion & Apparel 518
Durable goods(4,381) Electronic Appliances 3,331
Automobiles 953
Furniture, Home Interiors 97
IT 1,727
Education 1,536
Healthcare 1,154
Retail & Wholesale 1,382
Media 1,192
Business & Personal Service(2,515) Finance 823
Housing 385
Hospitality 122
Dining 552
Travel & Logistics 124
Gaming & Entertainment 509
B2B(2,530) Advertising agency 958
Home Security Service 25
Consulting, Legal Services 1,123
Industrial Products(Machines/Chemicals) 424
Public Agencies 4,776
Total 29,675

Research Experience : Number of research projects by research type

Our vast project experience provides a critical reference database for future research.

(unit : projects)

Industries (1978~2020) Accumulated
Market structure (7,734) Market segmentation 5,841
Brand index 682
Brand diagnosis 1,211
Advertising (1,540) Ad pretest 325
On-Air Ad tracking 26
Ad tracking 1,189
Satisfaction surveys (2,643) CSM 2,280
ESM 363
Product test (5,877) Concept test 1,698
Product test 3,622
Naming test 183
Packaging test 216
Pricing test 158
Market forecast & response (1,590) Demand forecasting 803
Market response 787
Retail (2,402) Retailer survey 526
Shopper research 604
Store monitoring 1,272
Media (781) Media mix 341
Media access 440
B2B (1,448) Corporate image 366
Industry survey 1,082
Election (764) Campaign strategy 460
Election reporting 304
Opinion polls (4,170) Policy development 2,677
CS for public agencies 732
PR for public agencies 163
Academic research 598
Syndicated research 269
Panel research 457
Total 29,675
Top
ENG_BUSINESS_DATABASE_PROJECTDB
Database: Research Experience : Number of research projects by industry
We have conducted 29,675 projects over the 42 years in every major industry categories.
https://www.hrc.co.kr
https://www.hrc.co.kr/Eng/Business/Database/ProjectDB.aspx
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