It is a mobile research system that can be easily accessed anytime, anywhere.
MobileCX® Is a smartphone App developed by Hankook Research for data collection on a mobile platform.
Its seven modules are versatile tools for collecting data on what consumers think, feel and do on a real-time basis.
Module for various public opinion and marketing research using mobile phone. Respondents are able to participate in a single survey multiple times at a convenient time.
Module that automatically analyzes the usage status of related apps on a specific topic and can record it instantly through push messages
Recording daily experiences on an assigned topic using writing notes, taking pictures or recording VODs
Probing underlying and deeper reasons for shopping by recording behaviors when shopping or right after shopping
Collecting consumers’ fresh and voluntary response on products or service through mobile panels who are recruited for mobile survey
Drawing new product ideas through a series of ideation process among participating respondents and researchers collaborating together for the discovery of unmet needs and improvement ideas
Recording real-time emotions at the moment when you feel using NFC or beacon technology