Eye Tracking

• Tracking and measuring consumers’ eye movements
• Measuring behavioral and cognitive patterns that are not easily observable via conventional surveys

UT/UX Lab

Usability Test

• Enabling behavioral observations in natural settings for users to discover probing points
• Advanced UX Labs with dedicated equipment with full HD video recording, remote-controlled cameras and neuroscience facility

Store Clinic

• Research and consulting for retail shops in association with Paco Underhill at Envirosell, the author of “Why We Buy : The Science of Shopping”
• Diagnosing overall shopper experience with shop floor lay-out, shelf and POP displays and customer service of retail environments

Web Cam

• Remote in-depth interviews via real-time video conference with web-cam
• Observing lifestyles and activities of consumers by interviewing them in natural settings such as their living rooms

Creative Workshop

• Developing new product concepts with consumers participating in the process actively and jointly with researchers
• Elaborating the concept discovery process participants’ presentation and assessment

FGI

Focus Group Interview

• Remote monitoring of FGI sessions via internet
• Six FGI facilities with 270˚ panorama observation rooms