Welcome to Hankook Research.
Greetings! My name is Jung Jae Sun, the CEO of Hankook Research.
Hankook Research is a company that was founded in 1978. It is now a 44 year old company steeped in tradition and heritage. In order to respond effectively to the fast-paced, ever-changing needs of society, companies must develop products that consumers want and the government must provide public services its citizens expect. As companies look beyond domestic boundaries, interest in consumers worldwide is increasing. Our global network of research partners spans over 70 countries. This allows Hankook Research to conduct consumer research virtually anywhere in the world.
In an effort to capitalize on the increasingly important field of digital/mobile research, we’ve created new lines of business focused specifically on these areas and developed platforms such as MobileCX. Tools like MobileCX allow us to quickly, accurately and effectively offer up information to our clients.
Hankook Research accurately understands the problems, issues, and needs of every client that requests market research data. With this in-depth understanding, we strive to provide our clients with the best possible solution. To these ends, we continuously operate human resource training and strengthening programs.
I will strive every day to create a worthy and fulfilling workplace for our employees and to provide our clients with actionable research data of the highest quality.