42 years of growth

Thanks to all of you who have worked together, we have been able to grow steadily for a long time, even in so many trials.
We would like to thank all of you for coming together and for future growth.

Research Project 29,675 projects
  • Number of Research Projects
Number of Research Projects


It is the footsteps of Hankook Research.

  • 2010~
  • 2000s
  • 1990s
  • 1978~1980s
  • Executed nation-wide exit polling for 21st General Election
  • Kim Chunseok(Senior Executive Director) received Prime Minister’s Award on National Statistics Day
  • CEO Jaesun Jung elected as President of Korea Research Association (KORA) 2021-2022
  • Received the Prime Misister's Award for Best Employers for Gender Equality
  • Launched the Innovation Lab for Consumer Research on Technology Products and Gaming
  • Hosted the Annual Client Seminar on "Digital Transformation and Consumer Experience"
  • Published the Second Collection of <Research Notes for Marketers>
  • Celebrated the 40th Year of Hankook Research Since 1978
  • Visited Jeju Island to Commemorate the 40th Anniversary of Hankook Research
  • Hosted the Annual Client Seminar on "Changing Consumers and the Future of Marketing"
  • Published the First Collection of <Research Notes for Marketers>
  • Certified for a Family Friendly Workplace and the Best Business for Youth Employement
  • Certified as Best Companies to Work for by Jungang Daily and Job Planet
  • Registered 4 patents for MobileCX
  • Hosted the annual client seminar :
    “The future of marketing & research in 4th Industrial Revolution”
  • Certified as a youth friendly business by Ministry of Employment & Labor
  • Hosted the annual client seminar :
    “Mobile Marketing Platform for Consumer Engagement”
  • Jae Sun Jung appointed as CEO
  • Certified as a family-friendly workplace
  • Ranked 7th as Best Companies to Work for by Fortune Korea and Job Planet
  • Held the professional interviewers’ day
  • Recruited 1,190,000 panel respondents for MS Panel, a dedicated access panel
  • Launched MobileCX®, a smartphone App for mobile survey
  • Partnered with Envirosell, founded by Paco Underhill, a renowned retail marketing expert
  • Installed PQI(Project Quality Improvement), a proprietary project management system
  • Developed Computer Aided Survey(CAS) System for public agencies(Public Relations Administration, the Center for Disease Control, and Korea Institute of Health and Social Affairs)
  • Marked the 30th year of Hankook Research
  • All employees climbing to the Peak of Mt. Baek-Du in celebration of the 30th year
  • Reached annual revenues of KRW 43 billion
  • Expanded Syndicated Research Division and Social Survey and Public Opinion Research Division to Head Divisions
  • Developed H-DAS, a proprietary data analysis and tabulation software module for clients
  • Introduced profit sharing incentives for employees
  • Completed share acquisition from ACNielsen
  • Joint Venture Agreement with ACNielsen ends
  • Elected all Korean Board of Directors
  • Marked the 25th year of Hankook Research
  • Reached the annual revenue of KRW 20 billion
  • Published “The Present Recreates the Past”
  • Moved the head office to Non-Hyun dong
  • Developed H-Proman, an advanced project management and quality control system
  • Launched Korea’s first Access Panel
  • Completed Every Dealer Survey(EDS) for Coca-Cola, the largest-scale survey research project undertaken in Korea(2 billion KRW)
  • Joint venture agreement with A.C.Nielsen-SRG
  • Reached annual revenues of KRW 5 billion
  • Launched Korea’s first TV ratings service with People Meter and provided ratings data for SBS
  • Incorporated as a joint venture with SRG(30%)
  • Reached the annual revenue of KRW 2 billion
  • Opened the first regional branch office
  • Launched the Tobacco Retail Audit
  • Celebrated 10th anniversary
  • Incorporated as a joint stock company
  • Korea’s first readership survey for print media
  • Launched the globally syndicated Media Index
  • Launched the Syndicate Research Division
  • Conducted Korea’s first Retail Census
  • Korea’s first diary-based TV ratings service
  • Installed fully equipped Korea’s first FGD facility
  • Reached the annual revenue of KRW 100 million
  • Signed MOU for working business partnership with ADR of Japan
  • Completed the country’s first demand forecast project for a Korean automobile manufacturer
  • Founded as a premier marketing research company for Korean and global businesses

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Hankook Research
Providing services such as marketing & public opinion research agency, product & consumer research, media readership