Introduction

  1. HOME

Company Overview

Our Growth Over the Past 43 Years

Thanks to the contributions of all those involved with our company, we have been able to overcome countless hardships and steadily grow.

Number of projects (cumulative total) 31,505
  • Number of projects
Number of projects

Important Milestones

2021
  • Launched the OTT Audience Rating Panel line of service
2020
  • Launched the e-Commerce Distribution Data line of service, expanded contactless research methodologies and video conferencing capabilities/facilities
2019
  • Expanded the Master Sample Panel (to over 550,000 respondents) and Mobile Panel (to over 200,000 respondents)
2018
  • All employees were taken to Jeju Island to celebrate the 40th anniversary of the company’s founding
2014
  • Mobile surveys began with the development of the MobileCX mobile app
2008
  • All employees were taken Paektu Mountain to celebrate the 30th anniversary of the company’s founding
2006
  • Employees began receiving revenue/profit performance-based dividends
2004
  • Joint venture agreement is formally concluded / new board of directors appointed
2003
  • Headquarters is moved from Yeoksam-dong to the H-Tower in Nonhyun-dong
2000
  • Launched the country’s first Access Panel
1999
  • Annual revenues exceed KRW 10 billion / Public Opinion Research Team is transformed into its own Division
1998
  • Conducted the largest-scale research project ever undertaken in Korea (EDS Survey for Coca-Cola)
1995
  • Changed corporate structure into a joint venture with AC Nielsen-SRG
1989
  • Changed corporate structure into a joint venture with SRG / began establishing branch offices
1988
  • Launched the country’s first Media Index
1987
  • Launched the country’s first Retail Census and TV Viewership Rating Panel
1982
  • Constructed and installed the country’s first FGD room
1978
  • Hankook Research was founded
Top
ENG_COMPANY_INTRODUCTION_HISTORY
Company History
The corporate history of Hankook Research reflects the history of Korea’s research industry.
https://www.hrc.co.kr
https://www.hrc.co.kr/Eng/Company/Introduction/History.aspx
/Eng/Company/Introduction/History.aspx