Hankook Research

Important Milestones

2024	<Excellent Work-Life Balance Company> Awarded by the Ministry of Employment and Labor Awarded for our contribution to the prevention of smoking by the Korea Disease Control and Prevention Agency < Youth Health Panel Survey > Awarded for our contribution to infectious disease prevention by the Ministry of Health and Welfare <Corona Survey> Held our seminar commemorating the 46th anniversary of the company’s founding < Balancing AI Innovation with Traditional Approaches > Innovation Research Dept. joins the UX Alliance as a UX consulting agency Granted a patent related to our Customer Journey map
2023	Certified as a 2023 Top10 Family-friendly Workplace Received the Minister of Land, Infrastructure and Transport Award for Korea ousing Survey by Public Opinion Polling Division Conducted Sports Festival to mark the 45-year anniversary of Hankook Research Developed and launched H-ISS(Hankook Research's Integrated Survey System) by Enterprise Solutions Founded Value Lab Hosted the Annual Client Seminar on "Business Survival Strategies in Low Growth Era: AI & Global"
2022	Certified as a 2022 Youth friendly small but strong businesses by Ministry of Employment & Labor Conducted 2022 Presidential and Local Election Exit poll Obtained the certification of OPA PRIVACY for Hankook Research Master Sample Panel 44th Anniversary Seminar: <New Type Era, Evolution and Future of Consumer Experience> Presented as a Representative of Korea Research Company at WAPOR Conference, World Association for Public Opinion Research.
2021	Launched the OTT Audience Rating Panel line of service
2020	Launched the e-Commerce Distribution Data line of service, expanded contactless research methodologies and video conferencing capabilities/facilities
2019	Expanded the Master Sample Panel (to over 550,000 respondents) and Mobile Panel (to over 200,000 respondents)
2018	All employees were taken to Jeju Island to celebrate the 40th anniversary of the company’s founding
2014	Mobile surveys began with the development of the MobileCX mobile app
2008	All employees were taken Paektu Mountain to celebrate the 30th anniversary of the company’s founding
2006	Employees began receiving revenue/profit performance-based dividends
2004	Joint venture agreement is formally concluded / new board of directors appointed
2003	Headquarters is moved from Yeoksam-dong to the H-Tower in Nonhyun-dong
2000	Launched the country’s first Access Panel
1999	Annual revenues exceed KRW 10 billion / Public Opinion Research Team is transformed into its own Division
1998	Conducted the largest-scale research project ever undertaken in Korea (EDS Survey for Coca-Cola)
1995	Changed corporate structure into a joint venture with AC Nielsen-SRG
1989	Changed corporate structure into a joint venture with SRG / began establishing branch offices
1988	Launched the country’s first Media Index
1987	Launched the country’s first Retail Census and TV Viewership Rating Panel
1982	Constructed and installed the country’s first FGD room
1978	Hankook Research was founded

Introduction

Company Overview

Important Milestones