Experts from a wide variety of fields partner with you to conduct purposeful and meaningful research.
MobileCX+ is a mobile app that was developed in-house by Hankook Research.
It allows for a swift and convenient method of collecting opinions from respondents.
With prior consent, GPS location information and credit card payment details are collected from participants.
It is then possible to immediately push notifications to participants who purchased a certain product.
This allows us to ask participants for comments while the product is still fresh in their minds.
Bulit upon the previous research studies conducted to date,
this database allows us to compare and better interpret
the results of our customers’ research studies.
The research environment we live in today calls for the use of various data collection methods
(online/web surveys, face-to-face, phone surveys, CATI, etc.) for the execution of a single study.
Hankook Research’s Q Master allows researchers to create a single questionnaire and use it across multiple research platforms.
In addition, Q Master enables all data to be collected and processed in a single format.
Hankook Research’s Master Sample refers to our panel of over 910,000 people
who are willing to voluntarily participate in surveys.
The Master Sample allows us to quickly find qualified respondents to take part in
all types of surveys including face-to-face interviews, email surveys, mobile surveys, and FGDs.
It also boosts the accuracy of our research studies.
Because we recognized the need for a readily available pool of respondents to participate in market research studies, Hankook Research has been recruiting respondents for our Master Sample since 2001. As of March 2024, we have over 910,000 participants in our Master Sample.
The Master Sample is pool of respondents that is statistically representative of the population at large. It is distributed evenly across regions, genders, age groups, occupations, educational backgrounds, income, etc. Participants who are part of our Master Sample have all pledged to respond faithfully to all surveys conducted by Hankook Research.
Participation is voluntary. All enrolled participants are managed actively by our researchers. As a result, our participation rates and accuracy of our surveys are high.
Hankook Research has been able to secure the participation of respondents who are typically difficult to get a response from. (i.e. high income earners, professionals, blue-collar workers, and families with young children. Studies that are executed quickly and efficiently are now a real possibility.
910,000 qualified members who statistically represent population distribution according to gender, age, occupation, education, and income
Managers oversee the recruiting process and make use of only certain methods and channels to recruit high-quality respondents - rather than rely on methods like cold-call emails.
Unlike other companies that reward their respondents with points, we pay our respondents in cash to encourage more active participation
To ensure the stability and quality of data collection, the Master Sample is managed strictly through a classification system
The system maintains data quality by preventing unqualified respondents from participating
Personal information including gender, education, residence, job, etc. is updated every three months.
Sustained recruitment and strict sample management ensure that massive projects and tracking surveys lasting over five years are conducted properly and efficiently
The Master Sample is used as a sampling framework for state-approved surveys
To ensure that the Master Sample is representative of the Korean population at large, we collect personal as well as household information at the time of enrollment. This information is updated regularly.
| Personal Information | Household Information | Drinking and Cigarettes | Automobile | Media Usage Information | SNS |
|---|---|---|---|---|---|
|
Gender
Educational background
Profession
Marital status
Name of school / company
College major / work department
|
Income
Number of people in the household
Number of children, their gender
Type of housing
Housing ownership status
|
Smoker or non-smoker
Types of alcohol consumed
|
Status of driver’s license
Car brand
Year car was purchased
|
Mass media
- Contact frequency, major brand exposure
Online
- Internet network, internet usage frequency
- Main portal sites visited
|
Main SNS platforms used
Usage frequency
Main device used to connect to SNS
|
| Electronic Devices | Telecommunications | Hobbies / Leisure Activities | Lifestyle | Financed | Health |
|---|---|---|---|---|---|
|
Large home appliances
Medium-sized home appliances
Beauty home appliances
Portable electronic devices
|
Mobile phone service provider
Smartphone model
Internet service provider
IPTV brand
|
Sports-related activities
Hobbies
- Fishing, interior design, etc.
|
Foreign language studies
Volunteer/religious activities
Pet ownership
Overseas travel experience
|
Deposit, Installment savings
Insure
Investment goods
Loan
|
Illness
Hospitalization
|
We prevent reckless and indiscriminate enrollment into the Master Sample.
Only though methods and channels planned out by Hankook Research’s panel management team can you enroll in the Master Sample.
Hankook Research has access to respondent panels
that make all types of expert research possible.
| Panel Type | # of Respondents in the Panel | |
|---|---|---|
| Physician Panel | 11,000 | Categorized by specialty |
| Policy Experts Panel | 12,250 | Categorized by policy matter expertise |
| High-income Panel | 1,000 | Those with monthly incomes over KRW 7,000,000 |
| Social Influencer Panel | 450 | Power vloggers and techie users |
| Corporate Decision Maker Panel | 4,000 | Heads of HR, Purchasing, Advertising, Public Relations, and Security |
| Retail Panel | 7,500 | Restaurants, bars, etc. |
| Real Estate Agent Panel | 74,630 | Categorized by region |
| TOTAL | 103,330 respondents (7,500 shops) |
Hankook Research utilizes an independent verification team and mobile verification system that were both developed in-house. This allows for the systematic verification of all data. To ensure the highest quality data possible, we deploy mobile and telephone verification techniques as necessary.
