Experts from a wide variety of fields partner with you to conduct purposeful and meaningful research.
MobileCX+ is a mobile app that was developed in-house by Hankook Research.
It allows for a swift and convenient method of collecting opinions from respondents.
With prior consent, GPS location information and credit card payment details are collected from participants.
It is then possible to immediately push notifications to participants who purchased a certain product.
This allows us to ask participants for comments while the product is still fresh in their minds.
Bulit upon the previous research studies conducted to date,
this database allows us to compare and better interpret
the results of our customers’ research studies.
The research environment we live in today calls for the use of various data collection methods
(online/web surveys, face-to-face, phone surveys, CATI, etc.) for the execution of a single study.
Hankook Research’s Q Master allows researchers to create a single questionnaire and use it across multiple research platforms.
In addition, Q Master enables all data to be collected and processed in a single format.
Hankook Research’s Master Sample refers to our panel of over 900,000 people
who are willing to voluntarily participate in surveys.
The Master Sample allows us to quickly find qualified respondents to take part in
all types of surveys including face-to-face interviews, email surveys, mobile surveys, and FGDs.
It also boosts the accuracy of our research studies.
Because we recognized the need for a readily available pool of respondents to participate in market research studies, Hankook Research has been recruiting respondents for our Master Sample since 2001. As of September 2023, we have over 900,000 participants in our Master Sample.
The Master Sample is pool of respondents that is statistically representative of the population at large. It is distributed evenly across regions, genders, age groups, occupations, educational backgrounds, income, etc. Participants who are part of our Master Sample have all pledged to respond faithfully to all surveys conducted by Hankook Research.
Participation is voluntary. All enrolled participants are managed actively by our researchers. As a result, our participation rates and accuracy of our surveys are high.
Hankook Research has been able to secure the participation of respondents who are typically difficult to get a response from. (i.e. high income earners, professionals, blue-collar workers, and families with young children. Studies that are executed quickly and efficiently are now a real possibility.
The Master Sample is fully representative of the entire Korean population – by region, gender, age, occupation, educational background, and income. The Master Sample is a valuable resource that can be used for a variety of market research purposes.
Overall panel quality is excellent because it is only possible to be a part of the Master Sample by enrolling via methods and channels planned by an administrator – not a random mass email type of recruitment process.
While other research companies provide points to its participants, Hankook Research pays out in cash, on the spot. This encourages panel activity, participation, and loyalty.
Stable execution of surveys and high quality data output are ensured with strict panel management operations
Respondents who do not meet survey criteria are excluded and prevented from participating in surveys. This serves as a quality control measure.
Personal information collected from participants include gender, educational background, area of residence, and occupation. This information is updated every 3 months.
Because we constantly recruit for the Master Sample and employ strict panel management tactics, Hankook Research is capable of conducting large-scale projects and tracking surveys that span 5 years or more.
Hankook Research’s Master Sample is used as the foundation of nationally approved statistical surveys. As such, its credibility is unquestionable.
To ensure that the Master Sample is representative of the Korean population at large, we collect personal as well as household information at the time of enrollment. This information is updated regularly.
| Personal Information | Household Information | Drinking and Cigarettes | Automobile | Media Usage Information |
|---|---|---|---|---|
|
Gender Educational background Profession Marital status Name of school / company College major / work department |
Income Number of people in the household Number of children, their gender Type of housing Housing ownership status |
Smoker or non-smoker Types of alcohol consumed |
Status of driver’s license Car brand Year car was purchased |
Mass media - Contact frequency, major brand exposure Online - Internet network, internet usage frequency - Main portal sites visited |
| SNS | Electronic Devices | Telecommunications | Hobbies / Leisure Activities | Lifestyle |
|---|---|---|---|---|
|
Main SNS platforms used Usage frequency Main device used to connect to SNS |
Large home appliances Medium-sized home appliances Beauty home appliances Portable electronic devices |
Mobile phone service provider Smartphone model Internet service provider IPTV brand |
Sports-related activities Hobbies - Fishing, interior design, etc. |
Foreign language studies Volunteer/religious activities Pet ownership Overseas travel experience |
We prevent reckless and indiscriminate enrollment into the Master Sample.
Only though methods and channels planned out by Hankook Research’s panel management team can you enroll in the Master Sample.
Hankook Research has access to respondent panels
that make all types of expert research possible.
| Panel Type | # of Respondents in the Panel | |
|---|---|---|
| Physician Panel | 11,000 | Categorized by specialty |
| Policy Experts Panel | 12,250 | Categorized by policy matter expertise |
| High-income Panel | 1,000 | Those with monthly incomes over KRW 7,000,000 |
| Social Influencer Panel | 450 | Power vloggers and techie users |
| Corporate Decision Maker Panel | 4,000 | Heads of HR, Purchasing, Advertising, Public Relations, and Security |
| Retail Panel | 7,500 | Restaurants, bars, etc. |
| Real Estate Agent Panel | 74,630 | Categorized by region |
| TOTAL | 103,330 respondents (7,500 shops) |
Hankook Research utilizes an independent verification team and mobile verification system that were both developed in-house. This allows for the systematic verification of all data. To ensure the highest quality data possible, we deploy mobile and telephone verification techniques as necessary.
