Experts from a wide variety of fields partner with you to conduct purposeful and meaningful research.
Hankook Research possesses a wealth of industry knowledge, experience, data, and know-how in the consumer electronics (smartphones, refrigerators, laundry machines, TVs, etc.), semiconductor, display technology, storage media, and electronic components industries.
This expertise was acquired from having completed projects in all major consumer markets across the Americas, Europe, Asia, the Middle East, and Africa.
In addition, we can handle all of the core marketing services required in the electronics industry. These include but are not limited to branding, product development, retail support, and customer support.
Experience and expertise in the consumer electronics industry (smartphones, refrigerators, laundry machines, TVs, etc.)
Experience and expertise in the electronics industry (semiconductor, display technologies, storage media, etc.)
Experience and expertise in major consumer markets across the Americas, Europe, Asia, the Middle East, and Africa.
Hankook Research is one of the car mobility industry’s main market research partners. Our Mobility Team has conducted innumerable market research projects in Korea and abroad.
Hankook Research has the experience, expertise, and know-how to best serve the dynamic and ever-evolving car mobility industry. We are able to provide valuable insights into this industry as they relate to current and next generation vehicles.
To increase our overseas research capabilities, we have established a branch office in the U.S. In addition, we are aggressively seeking out and deploying highly effective tools such VR simulators, remote/off-site monitoring equipment, and other high-tech observational equipment.
Making use of its Life Trend Sensing Module, Hankook Research is able to provide clients with valuable and actionable insight into the “car lifestyle.” These insights guide new concept planning as well as serve as a foundation for strategic planning.
Hankook Research has a department devoted solely to the rapidly evolving telecommunications and ICT industries. We are well-equipped to provide clients with:
1. insight into how markets will shift and what will bring about those shifts
2. an understanding of how well a new product or service will be received by the market and consumers
3. strategic insight that will assist them in creating competitive advantages and gaining market share
The key to understanding markets and consumers is
You must have a complete understanding of how consumer usage and attitudes change in order to really know markets and consumers. We provide the insights necessary to gain this understanding.
We understand consumers’ attitudes, opinions, and beliefs concerning the future direction (artificial intelligence, Big Data, the Cloud, etc.) of the telecommunications / ICT industries.
We can predict how consumers and markets will react to new B2B and B2C products, services, and industries.
Hankook Research provides the market insights necessary for our clients to pursue new business opportunities in newly-emerging fields such as fintech, IoT, big data, artificial intelligence, voice recognition, the sharing economy, the metaverse, and micro-mobility.
In 2016, Hankook Research created and installed an in-house IoT laboratory. This allows us to extensively test and evaluate new products/services as well as the end-user experience.
The UX team at Hankook Research has been hard at work for over 10 years testing and evaluating the end user experience. This has enabled the UX team to provide clients with powerful user experience-related insights covering areas such as VUX (voice UX), voice recognition, and other next-generation IoT devices/platforms. Another one of our areas of expertise is Artificial Intelligence. We utilize the know-how we’ve gained from years of experience in this field to assist clients with developing increasingly efficient AI algorithms.
Hankook Research – through its global network of partners and strategic alliances – works with industry leaders to help shape our clients’ future strategic plans. Our trend research institute and U.S. branch office allow us to continuously explore and monitor evolving trends in this industry. We are then able to provide clients with a more complete view of the industry as whole. This, in turn, results in powerful insights that strategic decision makers find invaluable.
Provide comprehensive services from strategy establishment to verification
Technological trend laboratory
Research that supports AI development
A global panel of industry experts
Specialized in-house IoT Lab
What makes League of Legends (LOL) so popular? Is our game as compelling as LOL? Is the User Experience (UX) that our game offers better or worse than LOL? What other games do our target gamers enjoy?
Hankook Research’s gaming research team has a deep understanding of the gaming market, trends taking hold, and market issues that arise within this industry. Our team has a multi-dimensional understanding of this industry that game marketers find vital in their decision making processes.
During the new game concept and development phase, Hankook Research aids its clients by surveying target end users, conducting alpha/beta testing, and conducting UX/UT surveys to improve overall gameplay. If necessary, we also aid in repositioning games in response to changes in the marketplace. We also have vast experience examining the strength of a new game’s Intellectual Property.
Hankook Research has vast experience serving B2B industries such as industrial goods (steel, chemicals, etc.), logistics (shipping, distribution, etc.), and the machinery industry (electric rail cars and parts). We assist clients in these industries with advertising, credit evaluations, and MRO consultations.
The 4 main elements used to conduct a customer evaluation of a B2B interaction are as follows: Quality, Delivery, Cost, and Service
Hankook Research has experience evaluating the current status of firms in the ICT, bio, and material parts supply industries.
We are able to provide accurate estimates of a company’s current state of affairs, revenues, human resources, and scale of operations.
We have experience advising clients on how best to deal with issues that may arise during the course of business.
We investigate all facets of a company’s operations, including levels of corporate perception, preference, and demand, in an effort to help guide the formulation of future corporate policy.
Hankook Research has a department devoted solely to understanding the current and future state of the beauty market. This department understands the structure of the markets for products as diverse as cosmetics, skincare products, packs, and color makeup. We analyze and investigate products’ competitiveness, assist with new product development, assess product power, and help with finding the proper distribution channels.
We conduct annual surveys in cooperation with the Korea Health Supplements Association to gain a deeper understanding of the supplements market. In addition, we are conducting research into the development of products that combine aspects of inner beauty and cosmetics.
Hankook Research has a department devoted solely to the fashion industry. It exists to keep an eye on evolving fashion trends and to monitor brand competitiveness across the industry. We also advise clients on best-practices for on/offline retail distribution. We also advise clients on how best to increase the effectiveness of pricing and promotional campaigns.
We offer the following services for our fashion industry clients:
1. How best to launch a brand and/or reposition an existing brand in the increasingly competitive fashion industry
2. Armed with a deep understanding of target consumers and fashion trends, help identify products that are the most competitive in the marketplace (trend antenna, brand name surveys)
3. Help identify and solve any customer experience issues that arise at both on/off retail outlets (on/offline shopping CDJ / Shop alongs)
4. Help create promotional campaigns and evaluate their effectiveness
We, at Hankook Research, view furniture and interior design not simply as products, but as lifestyles.
Our team at Hankook Research is constantly researching shifts in consumer living space and lifestyle trends. We work in close collaboration with interior designers, premium furniture brands, editors of interior design magazines, and other industry experts to lay out brand strategies, new product launch strategies, and distribution strategies for our clients.
Hankook Research has a long history of working closely with the country’s most well-known food and beverage companies. As a result, we have a vast amount of knowledge, experience, know-how, and data assets that relate to this particular industry.
Armed with this knowledge and experience, we are able to able to accurately assess the feasibility of new products and provide industry insights that assist our clients in developing future products.
Identify shifts and changes in consumer/market awareness/attitudes
Predict the future direction of this industry using existing customer experiences.
Create a strategy for better brand positioning using an awareness of a product’s competitiveness.
Hankook Research has a deep understanding, vast experience, and valuable insights into the alcoholic beverages and cigarette market – industries that are very sensitive to changes in market structure as well as shifting consumer trends.
Over the years, Hankook Research has worked in close partnership with domestic and overseas alcoholic beverage and cigarettes manufacturers to help develop these markets.
We assist new and well-established clients in all aspects of product marketing. These activities include: Segmentation Targeting Positioning (STP) analysis, new product development, new product launches, brand tracking, brand and product renewals, and brand development.
Hankook Research has conducted innumerable surveys and research projects surrounding the birth, rearing of, and taking care of young children/babies.
Because of our vast experience in this industry, we are able to identify trends, shifts in those trends, and predict the future direction of this industry.
We do not limit ourselves to simply understanding product purchase and usage behaviors. We incorporate an understanding of the varying stages of lie and changes in the social environment when performing research in this industry.
Experience and expertise in baby bottles, diapers, skincare products, baby washes, and baby sanitizers
Experience and expertise in baby formulas, baby food, and oral care
Experience and expertise in baby toys and baby education
Hankook Research has project experience, know-how, and data that spans the entire personal care industry.
Hankook Research has compiled 40 years’ worth of comprehensive data on the domestic personal care industry, its consumers, and their behaviors into our so-called H-Norm Database. This database is one of our proudest achievements.
The H-Norm Database allows us to provide a deep understanding and insight into the purchase and usage behavior for virtually all personal care products including oral care, shampoos, soaps, personal wash products, and bath products. We can provide clients with a comprehensive distribution strategy as well as identify key values that play vital roles in all marketing activities.
Experience and expertise in shampoos, soaps, and oral care products such as toothpastes and toothbrushes
Experience and expertise in sterilization, sanitization, and personal hygiene products
Experience and expertise in bathroom products such as bidets, toilets, and cleaning products
When it comes to sales and distribution research, we help our clients to understand what their customers think and feel throughout the whole shopping process. We are then able to assist our clients in building the most effective and efficient sales strategies for both on and offline store shopping.
Hankook Research offers up an e-commerce distribution data service (eMarket Sensor) on a weekly/monthly basis. The eMarket Sensor compiles data on market share and the sales volume of products being sold online.
It combines this information with other attributes such as product competitiveness, brand status, pricing, product promotion, and product positioning. These data points, in turn, create the foundation from which solid marketing strategies are formed.
The eMarket Sensor is currently being used in the cosmetics, food and beverage, daily necessities, consumer electronics as well as a variety of other industries. The eMarket Sensor has been deployed in Korea, China, and certain parts of Southeast Asia. We intend to grow its reach in the coming years.
Do you understand the complicated world of finance? Do you really understand what all the financial products out there do? The finance industry is in the dead center of the Digital Transformation (DT) that is taking hold in today’s society. Do you understand all of the changes that are occurring in the finance industry?
Hankook Research has a team in place that are experts in the finance industry. They have experience and in-depth knowledge of financial ecosystems, financial products, and changes sweeping across the finance industry. As a result, they provide valuable insights to our clients in this industry.
We work with financial holding companies, financial research firms, banks, brokerages, insurance companies, and credit card companies to understand deep-rooted consumer needs, the acceptability of new financial products, and new product creation. We help our clients in this industry to understand how best to communicate with customers now and in the future. We give them valuable insight into the finance industry as a whole.
When conducting research into the construction/real estate markets, it is vitally important to understand that customers’ mentalities have a large impact on how these markets shift. Hankook Research accurately tracks consumers’ movements in and around the home as well as their lifestyles. This home life Trend Tracking allows us to provide clients in the lifestyle, interior design, consumer electronics, IOT, healthcare, and artificial intelligence industries with elaborate consumer insight. We make it possible to apply consumers’ viewpoints to the development of future products/services. We help real estate developers identify key customer demand attributes and expand the customer base for their products. Additionally, Hankook Research helps our clients identify and understand market reactions to real-estate regulations and changes to those regulations (and related consumer attitudes and awareness).
Our legal advisory team provides public opinion data concerning intellectual property rights, Fair Trade Acts, and legislation.
We design and conduct opinion surveys in an effort to help legal firms and government offices have a comprehensive, up-to-date understanding of brand/design intellectual property rights, people’s attitudes towards legislative issues, and shifting trends in public opinion.
Hankook Research conducts markets research surveys that span all levels of education: pre-school, kindergarten, elementary, junior high, high school, as well as college/university.
Over the past 40 years, Hankook Research has conducted over 1,536 projects in the education and publishing industries.
In recent times, COVID-19 has radically changed the teaching environments of pre-schools and elementary schools in particular. We have a vast amount of experience dealing with and collecting data from consumers as well as teachers during such transformative periods. The data that we’ve collected for over 40 years gives us the expertise and know-how to serve our clients well in this industry.
We have conducted studies in the past that focus on brand awareness, product market structure, the purchasing of educational materials, the usage of educational materials, and the acceptability of new products. In addition, we’ve studied characters that are used in children’s educational material as well as other teaching aids. We make use of a variety of research methodologies to provide our clients with valuable insights into the education industry.
Hankook Research has extensive experience conducting research regarding travel trends and consumer experiences within the general hospitality industry. We assist our clients in developing future strategic plans.
We look at individual consumer segments within the travel industry. This allows us to understand and identify current usage behaviors and areas in need of improvement specific to each consumer segment.
We provide operational insights and strategies to improve the overall customer experience.
Our Healthcare team specializes in market research for healthcare and disease prevention/treatment.
We provide research data concerning medications (prescription., over-the-counter, quasi-drugs). medical equipment, and home medical devices. We also conduct a wide spectrum of projects regarding IT/BT-related medical/healthcare issues. Our quantitative and qualitative studies are conducted with not only general consumers but also medical professionals – in an effort to collect as unbiased and as comprehensive data as possible. We currently have a panel that comprises of over 14,000 medical specialists (doctors, nurses, pharmacists, medical technicians).