We have as many databases as our long history.
We have conducted 27,883 projects over the 41 years in every major industry categories.
(unit : projects)
| Industries | (1978~2019) Accumulated | |
|---|---|---|
| FMCG (8,213) | Food & beverages | 3,288 |
| Household Goods | 2,146 | |
| Cosmetics | 520 | |
| Tobacco | 917 | |
| Alcoholic Beverages | 835 | |
| Fashion & Apparel | 507 | |
| Durable goods(4,085) | Electronic Appliances | 3,090 |
| Automobiles | 904 | |
| Furniture, Home Interiors | 91 | |
| IT | 1,631 | |
| Education | 1,389 | |
| Healthcare | 1,080 | |
| Retail & Wholesale | 1,367 | |
| Media | 1,121 | |
| Business & Personal Service(2,419) | Finance | 789 |
| Housing | 371 | |
| Hospitality | 121 | |
| Dining | 527 | |
| Travel & Logistics | 121 | |
| Gaming & Entertainment | 490 | |
| B2B(2,325) | Advertising agency | 862 |
| Home Security Service | 25 | |
| Consulting, Legal Services | 1,023 | |
| Industrial Products(Machines/Chemicals) | 415 | |
| Public Agencies | 4,253 | |
| Total | 27,883 | |
Our vast project experience provides a critical reference database for future research.
(unit : projects)
| Industries | (1978~2019) Accumulated | |
|---|---|---|
| Market structure (7,403) | Market segmentation | 5,621 |
| Brand index | 661 | |
| Brand diagnosis | 1,121 | |
| Advertising (1,468) | Ad pretest | 319 |
| On-Air Ad tracking | 26 | |
| Ad tracking | 1,123 | |
| Satisfaction surveys (2,551) | CSM | 2,216 |
| ESM | 335 | |
| Product test (5,522) | Concept test | 1,538 |
| Product test | 3,442 | |
| Naming test | 179 | |
| Packaging test | 207 | |
| Pricing test | 156 | |
| Market forecast & response (1,515) | Demand forecasting | 741 |
| Market response | 774 | |
| Retail (2,338) | Retailer survey | 525 |
| Shopper research | 596 | |
| Store monitoring | 1,217 | |
| Media (748) | Media mix | 326 |
| Media access | 422 | |
| B2B (1,318) | Corporate image | 334 |
| Industry survey | 984 | |
| Election (719) | Campaign strategy | 445 |
| Election reporting | 274 | |
| Opinion polls (3,600) | Policy development | 2,296 |
| CS for public agencies | 663 | |
| PR for public agencies | 159 | |
| Academic research | 482 | |
| Syndicated research | 264 | |
| Panel research | 437 | |
| Total | 27,883 | |