WHAT WE DO

Database

We have as many databases as our long history.


Research Experience : Number of research projects by industry

We have conducted 27,883 projects over the 41 years in every major industry categories.

(unit : projects)

Industries (1978~2019) Accumulated
FMCG (8,213) Food & beverages 3,288
Household Goods 2,146
Cosmetics 520
Tobacco 917
Alcoholic Beverages 835
Fashion & Apparel 507
Durable goods(4,085) Electronic Appliances 3,090
Automobiles 904
Furniture, Home Interiors 91
IT 1,631
Education 1,389
Healthcare 1,080
Retail & Wholesale 1,367
Media 1,121
Business & Personal Service(2,419) Finance 789
Housing 371
Hospitality 121
Dining 527
Travel & Logistics 121
Gaming & Entertainment 490
B2B(2,325) Advertising agency 862
Home Security Service 25
Consulting, Legal Services 1,023
Industrial Products(Machines/Chemicals) 415
Public Agencies 4,253
Total 27,883

Research Experience : Number of research projects by research type

Our vast project experience provides a critical reference database for future research.

(unit : projects)

Industries (1978~2019) Accumulated
Market structure (7,403) Market segmentation 5,621
Brand index 661
Brand diagnosis 1,121
Advertising (1,468) Ad pretest 319
On-Air Ad tracking 26
Ad tracking 1,123
Satisfaction surveys (2,551) CSM 2,216
ESM 335
Product test (5,522) Concept test 1,538
Product test 3,442
Naming test 179
Packaging test 207
Pricing test 156
Market forecast & response (1,515) Demand forecasting 741
Market response 774
Retail (2,338) Retailer survey 525
Shopper research 596
Store monitoring 1,217
Media (748) Media mix 326
Media access 422
B2B (1,318) Corporate image 334
Industry survey 984
Election (719) Campaign strategy 445
Election reporting 274
Opinion polls (3,600) Policy development 2,296
CS for public agencies 663
PR for public agencies 159
Academic research 482
Syndicated research 264
Panel research 437
Total 27,883
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