WHAT WE DO

Mobile

It is a mobile research system that can be easily accessed anytime, anywhere.


MobileCX®

MobileCX® Is a smartphone App developed by Hankook Research for data collection on a mobile platform.
Its seven modules are versatile tools for collecting data on what consumers think, feel and do on a real-time basis.

MobileCX®
Survey
Survey

Module for various public opinion and marketing research using mobile phone. Respondents are able to participate in a single survey multiple times at a convenient time.

Application usage research
Application usage research

Module that automatically analyzes the usage status of related apps on a specific topic and can record it instantly through push messages

Writing diary
Writing diary

Recording daily experiences on an assigned topic using writing notes, taking pictures or recording VODs

Brand diagnosis
Brand diagnosis

Probing underlying and deeper reasons for shopping by recording behaviors when shopping or right after shopping

Buzz plaza
Buzz plaza

Collecting consumers’ fresh and voluntary response on products or service through mobile panels who are recruited for mobile survey

Idea bank
Idea bank

Drawing new product ideas through a series of ideation process among participating respondents and researchers collaborating together for the discovery of unmet needs and improvement ideas

Customer journey map
Customer journey map

Recording real-time emotions at the moment when you feel using NFC or beacon technology

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