Why Hankook Research is so special?
We provide various automotive solutions.
We suggest the solutions of
the following key question of our client.
- Are there new market opportunities in current and growing markets?
- How are market trends, new products and new technologies changing?
- What do consumers want and what cars should be made?
- How should our client sell the car in a new environment?
- How to manage the brand?
Hankook Research Automotive Key Products
Based on the exploration of concept development in various fields, we present clear development directions through exploration of consumers' needs.
We provide professional and high quality solution through abundant experience in car clinic field and operation of dedicated team.
We study consumers' mind at every stage from automobile concept development to consumer response after launch.