WHAT WE DO

Professional

Why Hankook Research is so special?


Automotive

We provide various automotive solutions.

car question mark

We suggest the solutions of
the following key question of our client.

  • Are there new market opportunities in current and growing markets?
  • How are market trends, new products and new technologies changing?
  • What do consumers want and what cars should be made?
  • How should our client sell the car in a new environment?
  • How to manage the brand?
Research Field & Approach
Identifying market opportunity
Identifying market opportunity
  • Market trends / insights
  • Market segmentations
  • Strategic planning
Future product research
Future product research
  • Concept development
  • Car Clinics
Brand health and brand perception
Brand health and brand perception
  • Brand tracking
  • Brand positioning
  • Build and maintain brand value
Communications effectiveness
Communications effectiveness
  • Advertising and communications effectiveness
  • Advertising and communication planning
Future product research
Future product research
  • Automotive Pricing Tool
  • Conjoint Analysis
Customer satisfaction and loyalty
Customer satisfaction and loyalty
  • Customer loyalty and satisfaction
Mystery shopping
Mystery shopping
  • Dealership Sales Services
  • After Sales Services
Consumer purchase journey
Consumer purchase journey
  • Online and Offline Purchase Journey
  • Website / Mobile Experience Optimization
Hankook Research Automotive Key Products
Concept Development

Based on the exploration of concept development in various fields, we present clear development directions through exploration of consumers' needs.

We provide professional and high quality solution through abundant experience in car clinic field and operation of dedicated team.

We study consumers' mind at every stage from automobile concept development to consumer response after launch.

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