WHAT WE DO

Qualitative

Qualitative research provide more in-depth and sophisticated insights for clients.


Qualitative Research Techniques

We introduce various qualitative research techniques.

Eye Tracking
Eye Tracking
  • Tracking and measuring consumers’ eye movements
  • Measuring behavioral and cognitive patterns that are not easily observable via conventional surveys
UT/UX Lab
UT/UX Lab

Usability Test

  • Enabling behavioral observations in natural settings for users to discover probing points
  • Advanced UX Labs with dedicated equipment with full HD video recording, remote-controlled cameras and neuroscience facility
Store Clinic
Store Clinic
  • Research and consulting for retail shops in association with Paco Underhill at Envirosell, the author of “Why We Buy : The Science of Shopping”
  • Diagnosing overall shopper experience with shop floor lay-out, shelf and POP displays and customer service of retail environments
Web Cam
Web Cam
  • Remote in-depth interviews via real-time video conference with web-cam
  • Observing lifestyles and activities of consumers by interviewing them in natural settings such as their living rooms
Creative Workshop
Creative Workshop
  • Developing new product concepts with consumers participating in the process actively and jointly with researchers
  • Elaborating the concept discovery process participants’ presentation and assessment
FGI
FGI

Focus Group Interview

  • Remote monitoring of FGI sessions via internet
  • Six FGI facilities with 270˚ panorama observation rooms
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