About us

Hankook Research is Korea’s largest marketing and opinion research company.(in terms of annual turnover and number of full-time staff)

2017 Hankook Research
Established In 1978
Business Domain Market Research, Public Opinion Survey, Consulting, Publishing
Client Service Divisions:

Marketing Research Division, Social Survey and Public Opinion Research Division, Creative Research Division, CSM Research Division, B2B Research Division, Syndicated Research Division, Healthcare Research Division, Innovation Research Division, Survey Platform Division

Business Support Divisions:

Data Collection and Fieldwork Division, Information Technology Division, Research Innovation Center and Management Support Division

Total Research Projects 27,883(since 1978)
Board of Directors
  • Ick Sang Roh (Chairman)
  • Jae Sun Jung (President)
  • Mi Ok Choo, Woo Seoc Hann, Chun Seok Kim, Tae Woong Koo, Ki Ju Kim
Headquarter H-Tower, 179 Bongeunsa-ro, Gangnam-gu, Seoul, Korea
Local Branch Office
  • Busan office : Sam-jin Bldg., 8th floor, 214gil 7-9 Jungangdae-ro, Dong-gu, Busan
  • Gwangju office : Nam-sun Bldg., 3rd floor, 181, Geumnam-ro, Dong-gu, Gwangju
  • Daejeon office : Dae-Il Bldg., 5th floor, 122-17 Jungang-ro, Daejeon
  • Daegu office : Suh-Bong Bldg., 3rd floor, 8gil 26 Gongpyeong-ro, Joong-goo, Daegu
Global Survey Network 70 countries