It is the value that we are aiming at.
It is not enough for a company to simply try day in and day out to increase revenues and profits.
Through our market research, we must create worthy, sustainable, and enduring values.
And these values must be shared with our customers, coworkers, neighbors - all of mankind.
No matter how trivial or minor that value may appear at first.
Are my thoughts, language, and behavior beneficial to everyone?
Or are they beneficial to just me?